Among voters statewide
Sen. Gary Peters (D) over John James (R): +7 (42-35-1)
RON’S COMMENT: Since the first of the year, Democratic incumbent Peters has led Republican James by an average of 5.7 points. Handicappers rate the general election lean Democratic. From the poll report:
- “After five years in office, Gary Peters is still unknown to almost one-third of Michigan voters and that alone makes him potentially vulnerable,” said Tom Shields, MRG’s Senior Advisor. “But his early spending this quarter, running positive campaign ads for himself and starting to attack his Republican rival, John James, has paid dividends and opened up a seven-point lead.
Timely Research Advice:
How to Communicate During the Pandemic
New national polling shows that 57% of U.S. adults say ads showing people shaking hands are not appropriate in a time of social distancing. This is a good example how the coronavirus outbreak creates new communications challenges for businesses, nonprofits and associations. Learn the five ways that strategic research can be used to reshape messaging and creative during this crisis: READ FULL ARTICLE