PRESIDENTIAL MESSAGE TESTING
Among voters nationwide
Now, I’m going to read you some statements you could hear from candidates running for president. After I read each statement, please tell me how well it describes what you think … very well, somewhat well, not too well, not well at all….
Bidenesque message: This is our chance to put the darkness and division of the past few years behind us. We need to get control over the virus. We need to focus on rewarding work, improving health care, addressing climate change, and protecting Social Security and Medicare. It’s time to have a president who brings out the best in us:
- 50% of voters say this message describes their beliefs “very well”
- 27% of voters say this message describes their beliefs “somewhat well”
Trumpesque message: We can rebuild the greatest, most prosperous economy in history. Going forward, it takes more than a nice guy to meet the challenges we face. We stand against career politicians who let other countries take advantage of America on trade, borders, foreign policy and national defense. Instead, we put America first. We will emerge from today’s challenges stronger than ever: 39%
- 39% of voters say this message describes their beliefs “very well”
- 24% of voters say this message describes their beliefs “somewhat well”
RON’S COMMENT: This shows that a Bidenesque message does better than a Trumpesque message. But caution: These types of multi-part message statements, when used in polling questions, are very easy to bias.