WHY POLLSTERS MISSED THE MARK
An analysis by five Democratic pollsters
Revisiting Polling for 2021 and Beyond
By ALG Research, Garin-Hart-Yang Research Group, GBAO Strategies, Global Strategy Group, and Normington Petts
“Together, we represent five survey research firms for Democratic political campaigns. During the 2020 election, we worked on the presidential campaign, every major Senate and gubernatorial race, and congressional races across the country. Our main job as pollsters is to provide campaigns with a strategic roadmap for winning, guide their messaging, and help identify the right targets for those messages.
Every one of us thought Democrats would have a better Election Day than they did. So, what went wrong?”
To read the entire memo click here