Certus Insights provides actionable insights through surveys, focus groups, and social listening for corporate, association, and nonprofit clients to understand audiences, explore market opportunities, address reputational challenges, and build effective communications campaigns.

We provide expertise through…

Message development

Know the precise words, phrases and arguments to control the conversation through our message development surveys and focus groups

Stakeholder

Understand how internal and external stakeholders think about an organization, issue, or developments in an industry through a carefully managed process that increases response rates and provides actionable data.

Decision Makers

We are the industry leaders in recruiting hard-to-reach decision making audiences including policy decision makers, business decision makers, and health/medical decision makers..

Creative Testing

Review and optimize creative content in order to maximize its effectiveness in market through surveys and large sample focus groups.

Reputation and Brand

We provide a comprehensive reputation assessment that measures key brand attributes across four analytical tiers of up to 22 individual factors.

Tracking

Track the effectiveness of marketing, public affairs, public relations, and lobbying campaigns through regular surveys and interviews with key target audiences.

We are trusted partners for our clients …

Affordable

Affordable pricing for businesses or organizations of any size, large or small

Strategic

We assist clients in applying data to develop insights that drive effective campaigns to help them make informed business decisions

Independent

We operate independently and uphold the highest professional standards to ensure unbiased research findings

Comprehensive

We provide a full suite of research services to fit the needs of any research project, including multi-mode surveys, online focus groups, in-person interviews, and social media listening.

Full Service

Full-service, turnkey research and analytics company with a complete range of offerings for a variety of clients

Global Reach

We’ve conducted research in 32 countries on 6 continents to date, providing full translation services to all our international projects.

52690

Interviews Conducted

32

Countries We've Worked In

323

Million Media Conversations Analyzed

The Team at Certus Insights

The Certus Insights team gives each client undivided attention and the most insightful interpretation and analysis available.
Andrew-Rugg-Headshot

Andrew Rugg is an industry leader in integrating quantitative, qualitative, and analytics research methodologies to develop applied strategic insights for clients. He's worked extensively for a diverse range of clients, including advocacy groups, health non-profits, consumer companies, healthcare companies, and government contractors.

Before founding Certus Insights, Mr. Rugg led the fully integrated research and analytics department for MSL North America, Publicis Groupe's public relations agency. There he managed research assignments for clients large and small, in public affairs, public relations, internal communications, and marketing contexts.

He was also an analyst at The American Enterprise Institute, where he published numerous studies on public relations attitudes in the United States, was managing editor of the ``AEI Political Report,“ and host of AEI’s flagship podcast “Banter.”

He is a registered member of the Insights Association.

Andrew Rugg
President
SaraF

Sara Feinstein leads data analysis and data visualization for Certus Insights. Sara received her BA in Sociology from Emory University, graduating summa cum laude, and her MA from the University of Chicago in the Social Sciences. Sara is passionate about the power of data to uncover key insights and loves learning about people through opinion and behavioral data.

Sara Feinstein
Vice President
RF-Headshot-Certus-Insights

Dr. Faucheux is a nationally respected public opinion analyst with a unique background in public policy and legislative research, public communications, and message strategies. He combines professional competence and academic credentials with pragmatic problem-solving skills.

Dr. Faucheux has taught graduate students at the Public Policy Institute at Georgetown University, the Graduate School of Political Management at George Washington University and the University of New Orleans. He has managed major grants from the Pew Charitable Trusts. He's consulted with Fortune 500 executives, university leaders and academics. He’s developed research programs for a range of businesses, trade associations, and non-profit organizations across the nation.

He received his undergraduate degree from Georgetown University, a Ph.D. in political science from the University of New Orleans and a Juris Doctor degree in law from the LSU Law Center. He's authored books about marketing, strategy, and polling and has appeared on national network television.

Ronald A. Faucheux, Ph.D.
Chief Analyst
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    THEIR RESEARCH CHANGED SOME FUNDAMENTAL ASSUMPTIONS WE HAD ABOUT THE CLIENT, AND THE DATA UNCOVERED SOME IMPORTANT GAPS IN OUR UNDERSTANDING. THE ENGAGEMENT WAS GREAT, AND THEY HELPED US UNDERSTAND WHAT MEDIA OUR GLOBAL AUDIENCE WAS CONSUMING. WE HAD A MUCH BETTER IDEA OF THE CHANNELS AND TOPICS WE SHOULD USE TO HAVE A GREATER IMPACT.
                             Multimodal Research for Public Relations Firm Project Review