Our reputation assessment is a customizeable tool to measures a client’s key brand attributes across four analytical tiers of up to 22 individual factors. An overall index is calculated as well as sub-index scores for each individual factor to determine the overall reputation score.
Targetable
Customize to specific marketplaces and audiences to provide understandable and useful results
Trackable
Our customizable tool tracks brand progress by looking at simple scores over time
Multi-dimensional
Examines a variety of factors relevant to the modern business world, including social media
Multi-modal
Utilize quantitative survey research, qualitative interviews, media analytics, and desktop research to provide thorough analysis.
Comprehensive
Based on 8 to 22 factors across four analytical tiers to provide a comprehensive picture of reputation from every angle
Actionable
More than a single score––it includes consumer data, analysis and insightful recommendations to improve reputation among specific audiences
REPUTATION ASSESSMENT APPROACH
The most valuable asset a company has is its’ reputation — it’s important to understand its’ reputation from every angle. A reputation assessment is critical for understanding a client’s position in the marketplace. Our approach serves as a critical baseline for all communication activities.
Reputation Factors