Survey research can help organizations better understand how elites think about important issues, improve their organization's communications, and evaluate their own organization's performance. Elite audiences are professionals with specific credentials, job titles, job functions, knowledge, work experience, news consumption habits, or a combination of those criteria....

In the aftermath of a closer-than-anticipated general election, pollsters have received no shortage of criticism for "missing" the election's outcome. This criticism is well warranted. The day before the election, our Lunchtime Politics polling average had Joe Biden leading +7 points, higher than the +3...

TRUMP JOB APPROVAL: AVERAGE 46% Same as yesterday RON’S COMMENT: Election Day and President Trump’s average approval rating is 46%––the exact same percentage of the popular vote he received in 2016––and may receive again?…. Today’s average is based on six polls, ranging from 42% (Reuters) to 49%...

How do you analyze an ax fight? -- Last night’s debate was a chaotic mess, a milestone that will mark the collapse of civility in American politics. Applying the normal, staid tools of analysis won’t do it justice. -- Nevertheless, I will try. ...

Many recent polls make questionable assumptions about the age of the electorate, often over-representing older voters. The result: polls are likely helping Trump’s performance in the polls and making the race tighter than it may actually be. ...

Based on these two polls, there was a Trump bounce, and a tightening of Biden’s trial heat margin. Of course, we don’t know how long this bounce will last or whether other polls will show something different...

Nearly two-thirds of Republican voters plan on watching at least some of the Republican "convention." They overwhelmingly want to hear a positive message about their candidate and what a new term would look like. At the convention, 85% of Republican voters would prefer to hear...

Will Donald Trump be reelected? That question demands one of those complicated “on the one hand” and “on the other hand” answers that most people hate and pundits love. It’s why Harry Truman said he preferred one-armed economists — so there was no “other hand”...

At Certus Insights, we are always advancing our capabilities to bring be best research methodologies to our clients. Below are a few capabilities that we have expanded and available for our clients....