OUR PROCESS
MEDIA ANALYTICS & SOCIAL LISTENING
Strategic Application
Media analytics can be conducted during the planning stages to develop and understand the current media landscape. It can also be used throughout a campaign to track effectiveness and determine ROI.
Landscape Analysis
Certus media analytics can be used to provide insight into the current media landscape around a particular issue, industry, brand, or individual. Identify white space opportunities, key thought leaders, and other insights.
Structured Process
Our structured research process identifies the goals of a project, the appropriate search terms, and key metrics. Clarity and specificity throughout the process ensures results speak directly to client needs and questions.
In-Depth Reporting
Our media analytics reports provide detailed analysis and insights that enable informed strategic and tactical decision making.
Media Analytics reviews news media, blogs, and social media through full data stream capture and sampling of publicly available media data to identify conversation trends, key topics, and strategic imperatives.
Powerful Insights and Metrics.
Media Analytics reviews news media, blogs, and social media through fire-hose data and a sampling of publicly available media data to identify conversation trends, key topics, and strategic imperatives.
Our media analytics reports provide detailed analysis and insights that enable informed strategic and tactical decision making.
Sentiment
Determine if the conversation is net positive, net negative, or largely neutral.
Mentions
Track not just how frequently a brand or executive is mentioned in the conversation, but also compare their presence to competitors.
Topics
Understand what topics and key words are associated with a particular brand, issue industry, or event.
Channels
Understand which sources, blogs, or social media channels are producing the highest volume of content and most engaging content.
Events
Events can drive the conversation around a particular company. Determine how an event has affected the conversation, or which messages are resonating within a given event.
Influencers
Identify key author, publications, or influencers who are driving the conversation through retweets, posts, and highly-engaging stories.
Engagement
Using estimated engagement metrics, understand not just what is being said, but what stories and posts are resonating with the general public.
Two Approaches to Media Analytics:
An overview of Certus Insights Media Analytics Capabilities
Media Audits
Assess historical conversation over several months or years to develop strategic insights.
Media Auditing provides data-driven insights by reviewing the historical conversation on a topic in news and social media. The audit aims to identify trends, key topics, and strategic imperatives.
Media Monitoring
Continuously analyze breaking media conversation, with regular reporting and analysis.
Media Monitoring aims to discover what the media is currently saying about a particular brand, topic, industry, or person and continue to track it on an ongoing basis. Media monitoring will aim to keep clients aware of breaking media conversation through regular reporting and analysis.
IN DEPTH
MEDIA AUDITING
Media Auditing provides data-driven insights by reviewing the historical conversation on a topic in news and social media. The audit aims to identify trends, key topics, and strategic imperatives.
What
An in-depth review of media mentions that reviews news, blog, and social data to identify strategic insights and important trends that enable clients to develop effective communication strategies.
Who
Review a variety of media types: news, blogs, broadcast, online reviews, forums, social media, owned content, and trade/industry publications. Focus on select set of media types, all, or one.
When
A typical audit focuses on historical media stories and posts, generally six months to two years. Longer timelines of historic data are possible depending on the media type.
How
Presented with in-depth analysis and details on major takeaways, recommendations, metrics, and examples. Visuals and infographics make the analysis understandable to any reader.
METRICS INFUSED
Each media audit is custom built to answer a client’s important strategic questions. Here are some types of analysis that can be provided.
Share of Voice
Owned Presence
Top Publication, Blogs, or Channels
Top Influencers or Authors
Top Topics
Channel Mix
Connectivity of Conversations
Reach and Impressions
Engagement and Engagement Rate
Sentiment
Executive Presence
Key Events
Associated Organizations
Mention Quality and Prominence
Conversation Size
IN DEPTH
MEDIA MONITORING
Media Monitoring aims to discover what the media is currently saying about a particular brand, topic, industry, or person and continue to track it on an ongoing basis. Media monitoring will aim to keep clients aware of breaking media conversation through regular reporting and analysis.
What
Media monitoring provides active updates and intelligence on current and breaking media developments. The data can be used to determine priorities, understand the evolution of a conversation, and evaluate the performance of ongoing campaigns.
Who
A monitoring project can review a variety of media types: news, blogs, broadcast, online reviews, forums, social media, owned content, and trade/industry publications. Monitoring projects can focus on all, one, or some of these media types.
When
The cadence of monitoring deliverables can be as frequent as the client needs. Real-time dashboards and alerts can serve immediate needs. Daily, weekly, or monthly digests can provide regular summaries. Weekly, monthly, quarterly, or yearly reports can provide in-depth analysis.
DELIVERABLE FORMATS
Dashboard
A live dashboard that provides clients with real-time intelligence, including KPI, topic segmentation, and impact analysis of coverage.
Digest
A full stream or curated list of coverage on a client, topic, executive, or competitive set. Overview analytics can also be included.
Alerts
Threshold based alerts inform a client of breaking news or trending topics relevant to them.
Reports
Weekly, monthly, quarterly, or yearly reports summarize developments within target conversations to inform communication strategies and tactics.
Let’s Talk.
Send us an email! Let us know the goals of your project and we’ll suggest a recommended approach, timeline, and cost. We provide a transparent and collaborative approach through each step of the process.