Quantitative and Qualitative Research
Traditional quantitative and qualitative research aims to discover important insights about an audience, brand, or issue through direct interviews in a structured process that removes biases.
Certus works closely with clients to collaboratively scope projects, develop the research instruments, and ensure all deliverables speak directly to client needs. Certus is dedicated to ensuring that all clients fully understand each step of the research process.
Certus precisely targets audiences based on demographic, physiographic, professional, or behavioral attributes. Whether targeting specific audiences or casting a wide net, Certus strives to ensure high quality recruitment and participation.
We are driven by a hyper focus on putting data to work in helping clients make informed decisions. We devote ourselves to understanding the client perspective to deliver analysis and recommendations that can be immediately incorporated.
Certus adheres to the highest standards to research ethics through each stage of research process. We take our responsibility as researchers and objective custodians of data seriously.
Certus builds on a strong foundation with traditional research methodologies, incorporating new techniques and methodologies. Whether new recruitment techniques, online question structures, or in-person recording technologies, count on Certus to bring traditional rigor to the latest industry developments.
Certus works to ensure that client’s feel empowered to speak and fully understand the results of all research outputs. Our job does not end once the report is delivered.
Certus Insights custom builds all quantitative and qualitative projects to address a variety of client needs.
We offer a full-service research process that takes a collaborative approach to produce actionable insights.
Certus is adept at multi-modal projects: applying quantitative methods to understand target audiences as a group and using qualitative methods to explore attitudes in-depth.
Qualitative reports provide in-depth analysis of the conversation, metrics to substantiate claims, key quotes, and a full transcript as an appendix.
Each report provides a detailed analysis of the findings. The analysis highlights key findings and trends, make recommendations on the best application of the data, and emphasize key challenges posed by the results.
Visually compare key questions and provide presentation ready graphics of the findings. The reports also includes full data tables of the results, with cross tabulations performed across key variables.
Gain valuable insights by taking the pulse of elite audiences. By working collaboratively with clients, Certus Insights develops precise survey targets and recruits hard-to-reach audiences.
Understand what general consumers, or specific consumer segments think about brands, issues, or life events.
Assess hard to reach healthcare professionals, hospital decision makers, and patients.
Understand beltway elite audiences’ opinions and keep a pulse on changing opinions of this critical audience.
Reach high-level executives, business leaders, and those responsible for major purchasing decisions.
Send us an email! Let us know the goals of your project and we’ll suggest a recommended approach, timeline, and cost. We provide a transparent and collaborative approach through each step of the process.