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Quantitative and Qualitative Research

 

Certus Insights offers industry leading quantitative and qualitative research.  We provide a custom and collaborative research process that produces actionable and reliable results.

OUR APPROACH

 

Clear Intelligence Through Rigorous Standards.

 

Traditional quantitative and qualitative research aims to discover important insights about an audience, brand, or issue through direct interviews in a structured process that removes biases.

Collaborative

Certus works closely with clients to collaboratively scope projects, develop the research instruments, and ensure all deliverables speak directly to client needs. Certus is dedicated to ensuring that all clients fully understand each step of the research process.

Targeted

Certus precisely targets audiences based on demographic, physiographic, professional, or behavioral attributes. Whether targeting specific audiences or casting a wide net, Certus strives to ensure high quality recruitment and participation.

Applied

We are driven by a hyper focus on putting data to work in helping clients make informed decisions. We devote ourselves to understanding the client perspective to deliver analysis and recommendations that can be immediately incorporated.

Objective

Certus adheres to the highest standards to research ethics through each stage of research process. We take our responsibility as researchers and objective custodians of data seriously.

Cutting Edge

Certus builds on a strong foundation with traditional research methodologies, incorporating new techniques and methodologies. Whether new recruitment techniques, online question structures, or in-person recording technologies, count on Certus to bring traditional rigor to the latest industry developments.

Empowering

Certus works to ensure that client’s feel empowered to speak and fully understand the results of all research outputs. Our job does not end once the report is delivered.

Project Types &
Applications
CUSTOM SOLUTIONS

Certus Insights custom builds all quantitative and qualitative projects to address a variety of client needs.

FULL SERVICE

We offer a full-service research process that takes a collaborative approach to produce actionable insights.

MULTI MODAL

Certus is adept at multi-modal projects: applying quantitative methods to understand target audiences as a group and using qualitative methods to explore attitudes in-depth.

Message Testing
Thoroughly test messaging concepts, phrases, and specific words before launching a communications campaign.
Elite Audience Surveys
Understand the mindset around a group of elites that are decision makers or thought leaders on an issue, industry, or in a particular geography.
Consumer Attitudes
Understand what consumers think on an issue and how they behave
Audience Identification
Segment audiences into targetable groups by demographics, psychographics and behaviors.
Reputation & Brand Assessment
Understand the strengths, weaknesses, and perceptions around a brand and its competitors.
Always on Community
Build and active qualitative community to provide constant feedback on news developments, message concepts, and industry trends.
Memberships & Employees
Understand perceptions among employees/members in a structured process that produces honest feedback.
New Media Survey
Develop news-ready citations to generate attention and establish a brand, personality, or executive as a thought leader.

Our Offerings

WE PROVIDE A CUSTOM AND COLLABORATIVE RESEARCH PROCESS THAT PRODUCES ACTIONABLE AND RELIABLE RESULTS.

Qualitative reports provide in-depth analysis of the conversation, metrics to substantiate claims, key quotes, and a full transcript as an appendix.

 

Each report provides a detailed analysis of the findings. The analysis highlights key findings and trends, make recommendations on the best application of the data, and emphasize key challenges posed by the results.

 

Visually compare key questions and provide presentation ready graphics of the findings. The reports also includes full data tables of the results, with cross tabulations performed across key variables.

 

 

 

OUR PROCESS

QUANT & QUAL REPORTING

Certus Insight reports are custom built for each client and provide real, actionable analysis that can be immediately integrated into all communication and marketing efforts.

Message Development Surveys

 

Certus Insights deploys a comprehensive, multi-modal research process for developing actionable key messages. Know the precise words, phrases and arguments to go to market with.  

AN EMPIRICAL BASED APPROACH
Our message development process is:

 

  • Disciplined
    • A precise and integrated process
  • Critical
    • Find the right word, phrases, and arguments
  • Supportive
    • Guided by structured process to provide an empirical basis for conclusions
  • Multi-Modal
    • Can be conducted in conjunction with media analytics
DON’T GUESS WITH KEY MESSAGES
Our disciplined message development process integrates multiple data sources to provide an empirical basis for finding the right messages to use in a communications campaign. 

 

  • Frame your strengths
  • Inoculate against weaknesses
  • Answer questions and attacks
  • Create continuity
  • Target specific audiences

OFFERINGS

Elite Audience Surveys

Gain valuable insights by taking the pulse of elite audiences. By working collaboratively with clients, Certus Insights develops precise survey targets and recruits hard-to-reach audiences.

Consumers

Understand what general consumers, or specific consumer segments think about brands, issues, or life events.

  • Nationally Representative Consumers
  • Parents of young children
  • Youth, ages 14-18
Health/Medical

Assess hard to reach healthcare professionals, hospital decision makers, and patients.

  • Healthcare Professionals
  • Hospital Decisions Makers
  • Health Industry Decision Makers
D.C. Opinion Elites

Understand beltway elite audiences’ opinions and keep a pulse on changing opinions of this critical audience.

  • DC Beltway Elites
  • DC Defense Elites
  • DC Health Policy Elites
Business Elites

Reach high-level executives, business leaders, and those responsible for major purchasing decisions.

  • Business Decision Makers
  • Purchase Decision Makers
  • Industry Executives
Let’s Talk.

Send us an email! Let us know the goals of your project and we’ll suggest a recommended approach, timeline, and cost. We provide a transparent and collaborative approach through each step of the process.

Contact Us
About Us