Quantitative and Qualitative Research
OUR APPROACH
Clear Intelligence Through Rigorous Standards.
Traditional quantitative and qualitative research aims to discover important insights about an audience, brand, or issue through direct interviews in a structured process that removes biases.
Collaborative
Certus works closely with clients to collaboratively scope projects, develop the research instruments, and ensure all deliverables speak directly to client needs. Certus is dedicated to ensuring that all clients fully understand each step of the research process.
Targeted
Certus precisely targets audiences based on demographic, physiographic, professional, or behavioral attributes. Whether targeting specific audiences or casting a wide net, Certus strives to ensure high quality recruitment and participation.
Applied
We are driven by a hyper focus on putting data to work in helping clients make informed decisions. We devote ourselves to understanding the client perspective to deliver analysis and recommendations that can be immediately incorporated.
Objective
Certus adheres to the highest standards to research ethics through each stage of research process. We take our responsibility as researchers and objective custodians of data seriously.
Cutting Edge
Certus builds on a strong foundation with traditional research methodologies, incorporating new techniques and methodologies. Whether new recruitment techniques, online question structures, or in-person recording technologies, count on Certus to bring traditional rigor to the latest industry developments.
Empowering
Certus works to ensure that clients feel empowered to speak and fully understand the results of all research outputs. Our job does not end once the report is delivered.
Project Types &
Applications
CUSTOM SOLUTIONS
Certus Insights custom builds all quantitative and qualitative projects to address a variety of client needs.
FULL SERVICE
We offer a full-service research process that takes a collaborative approach to produce actionable insights.
MULTI MODAL
Certus is adept at multi-modal projects: applying quantitative methods to understand target audiences as a group and using qualitative methods to explore attitudes in-depth.
Our Offerings
WE PROVIDE A CUSTOM AND COLLABORATIVE RESEARCH PROCESS THAT PRODUCES ACTIONABLE AND RELIABLE RESULTS.
Qualitative reports provide in-depth analysis of the conversation, metrics to substantiate claims, key quotes, and a full transcript as an appendix.
Each report provides a detailed analysis of the findings. The analysis highlights key findings and trends, make recommendations on the best application of the data, and emphasize key challenges posed by the results.
Visually compare key questions and provide presentation ready graphics of the findings. The reports also includes full data tables of the results, with cross tabulations performed across key variables.
OUR PROCESS
QUANT & QUAL REPORTING
Certus Insight reports are custom built for each client and provide real, actionable analysis that can be immediately integrated into all communication and marketing efforts.
Message Development Surveys
Certus Insights deploys a comprehensive, multi-modal research process for developing actionable key messages. Know the precise words, phrases and arguments to go to market with.
AN EMPIRICAL BASED APPROACH
Our message development process is:
- Disciplined
- A precise and integrated process
- Critical
- Find the right word, phrases, and arguments
- Supportive
- Guided by structured process to provide an empirical basis for conclusions
- Multi-Modal
- Can be conducted in conjunction with media analytics
DON’T GUESS WITH KEY MESSAGES
Our disciplined message development process integrates multiple data sources to provide an empirical basis for finding the right messages to use in a communications campaign.
- Frame your strengths
- Inoculate against weaknesses
- Answer questions and attacks
- Create continuity
- Target specific audiences
OFFERINGS
Elite Audience Surveys
Gain valuable insights by taking the pulse of elite audiences. By working collaboratively with clients, Certus Insights develops precise survey targets and recruits hard-to-reach audiences.
Consumers
Understand what general consumers, or specific consumer segments think about brands, issues, or life events.
- Nationally Representative Consumers
- Parents of young children
- Youth, ages 14-18
Health/Medical
Assess hard to reach healthcare professionals, hospital decision makers, and patients.
- Healthcare Professionals
- Hospital Decisions Makers
- Health Industry Decision Makers
D.C. Opinion Elites
Understand beltway elite audiences’ opinions and keep a pulse on changing opinions of this critical audience.
- DC Beltway Elites
- DC Defense Elites
- DC Health Policy Elites
Business Elites
Reach high-level executives, business leaders, and those responsible for major purchasing decisions.
- Business Decision Makers
- Purchase Decision Makers
- Industry Executives
Let’s Talk.
Send us an email! Let us know the goals of your project and we’ll suggest a recommended approach, timeline, and cost. We provide a transparent and collaborative approach through each step of the process.