Survey research can help organizations better understand how elites think about important issues, improve their organization’s communications, and evaluate their own organization’s performance. Elite audiences are professionals with speci...
In the aftermath of a closer-than-anticipated general election, pollsters have received no shortage of criticism for "missing" the election's outcome. This criticism is well warranted. The day before the election, our Lunchtime Politics polling avera...
Many recent polls make questionable assumptions about the age of the electorate, often over-representing older voters. The result: polls are likely helping Trump’s performance in the polls and making the race tighter than it may actually be. ...
ICYMI: Check out Dr. Ron Faucheux's conversation with Susan Eisenhower of the Eisenhower Institute at Gettysburg College discussing our nation’s increased polarization, the 2020 election, and the uncertain impact of the COVID-19 pandemic on voting ...
Will Donald Trump be reelected? That question demands one of those complicated “on the one hand” and “on the other hand” answers that most people hate and pundits love. It’s why Harry Truman said he preferred one-armed economists — so the...
ICYMI: Check out Ron Faucheux's thoughts on who will be Joe Biden's running mate for the 2020 Presidential election. Who will be Joe Biden’s running mate? Given Biden’s age, voters will be tempted to view his vice-president as a future presid...
If anything comes out of the coronavirus crisis, it is the glaring need to tackle big, neglected issues. All five priorities are essential to our future. While none are perfect or easy to accomplish, combined, they can fix broken government, create j...
Politics is filled with truisms that aren’t true. Let’s look at some of them...“The only poll that matters is the one on Election Day" the Democratic presidential primary race show otherwise...“All politics are local" that hasn’t been the c...
Michael Bloomberg is not what Democrats want, but he may be what Democrats need. None of Bloomberg’s signature traits -- 77-years-old, former Republican, billionaire -- are on the presidential wish list of most Democrats. What they want is an appe...
About this time in every presidential nomination contest there is talk of a brokered convention. As if on cue, we’re hearing it again. The thought of such a convention races the hearts of political junkies everywhere. It conjures the image of ...
Electability is Joe Biden’s calling card. Without that perceived advantage, his viability as a presidential candidate crumbles...While electability can be a powerful force––it helped George W. Bush, John Kerry and John McCain win nominations–...
Electability is Joe Biden’s calling card. Without that perceived advantage, his viability as a presidential candidate crumbles...
Modern communication campaigns require customizing communication strategies for different target audiences. Elite audiences, professionals engaged in key decision making or with high awareness of industry developments are important target audiences for organizations to reach. Increasingly, the messages and tactics that prove effective with elite audiences...
Before launching a marketing, public relations, or public affairs campaign, conducting an analysis of news media and social can provide valuable insights that help make the campaign more effective. We call this review a media audit. What is a Media Audit? A media audit is an...
Certus Insights has compiled an in-depth report that reviews the major trends on public attitudes toward the impeachment inquiry, including the latest polling numbers, trends in attitudes since the inquiry announcement, an overview of partisan attitudes, and the impact of impeachment on the President’s approval...
The demise of Biden’s candidacy may have been exaggerated––at least according to these two polls which give the former VP a clear advantage…. The last debate was Oct. 15 and the SurveyUSA poll was taken Oct. 15-16 and the Politico poll was taken Oct. 16-20…....
This poll was taken after last week’s debate and it shows Biden edging Warren in Iowa with Buttigieg third. It also finds that only 35% of Iowa Democrats say their minds are made up and 64% say they might change their picks before the caucuses....
A new CBS/YouGov poll of Democratic Primary voters in all early voting states (states voting through Super Tuesday) shows Warren leading with 31% support, Biden following with 25%, and Sanders at 17%....
A new surveyof Americans finds that corporate social responsibility is important to the buying decisions of many consumers, but that there is skepticism about the sincerity of these efforts. Seventy percent of consumers want to know what the brands they support are doing to address social...
(WASHINGTON, DC)-----Americans are split on whether Jeffrey Epstein committed suicide or was murdered, but they have clear ideas about how he committed suicide or why he was killed. Despite reports that Epstein took his own life, nearly as many U.S. adults think he was...
Interestingly, the “public option” for health care––considered the more moderate expansion of government into health coverage––received 5 points less than the more extensive (and some would say, more radical) Medicare-for-All proposal. 58% of Democrats, 40% of independents and 25% of Republicans favor the “public option.”...