Electability is Joe Biden’s calling card. Without that perceived advantage, his viability as a presidential candidate crumbles...While electability can be a powerful force––it helped George W. Bush, John Kerry and John McCain win nominations–...
Modern communication campaigns require customizing communication strategies for different target audiences. Elite audiences, professionals engaged in key decision making or with high awareness of industry developments are important target audiences f...
Before launching a marketing, public relations, or public affairs campaign, conducting an analysis of news media and social can provide valuable insights that help make the campaign more effective. We call this review a media audit. What is a Med...
Certus Insights has compiled an in-depth report that reviews the major trends on public attitudes toward the impeachment inquiry, including the latest polling numbers, trends in attitudes since the inquiry announcement, an overview of partisan attitu...
A new CBS/YouGov poll of Democratic Primary voters in all early voting states (states voting through Super Tuesday) shows Warren leading with 31% support, Biden following with 25%, and Sanders at 17%....
A new surveyof Americans finds that corporate social responsibility is important to the buying decisions of many consumers, but that there is skepticism about the sincerity of these efforts. Seventy percent of consumers want to know what the brand...
(WASHINGTON, DC)-----Americans are split on whether Jeffrey Epstein committed suicide or was murdered, but they have clear ideas about how he committed suicide or why he was killed. Despite reports that Epstein took his own life, nearly as many U.S....
Last night’s debate presented two competing visions for the Democratic Party––one is a pragmatic center-left vision focused on beating Donald Trump. The other is a big-ideas progressive left vision focused on changing the country. Bern...
Abortion could be a major factor in 2020 election, but media conversation is largely event-driven- A recent Monmouth poll found that a third of adults nationwide say the issue of abortion is either “very important” or the “most important” iss...
On Sunday, President Trump Tweeted that progressive congresswomen should "go back" and try to fix the "crime infested places" they "originally came from." I ran some analysis on the media coverage of the event from Sunday through this evening. I foun...
Candidates who helped themselves to some degree last night: Kamala Harris: She was the only candidate who clearly helped herself. Post-debate punditry was gushing in praise of her. She had the energy and the most applause lines. Her prosecutorial ex...
Five comments about last night’s Democratic debate: The energy was clearly on the progressive-populist-left side of the political spectrum. There was little interest in bipartisanship or centrist policies. In fact, candidates who tried to delive...
Nearly half of Americans say they’re talking politics more these days––which is a lot more than the 18% who say they’re talking less politics. While 58% of Democrats say they’re talking more politics, 48% of Republicans and 26% of independents do....
Few are looking at the stock market as the best measurement of Trump's performance on the economy. The unemployment rate and the jobs report is more widely evaluated, but there are differences by partisanship: 47% of Republicans say they measure Trump based on the unemployment...
Half of the electorate believes Trump purposely withheld military aid to Ukraine in order to get the President of Ukraine to investigate allegations of corruption against the Biden family. By party: 79% of Democrats, 39% of independents and 14% Republicans say so…. Also: 51% say...
Two dueling polls today for the Democratic presidential primary. One poll shows Biden with a clear lead and Sanders and Warren battling for second place. The other shows a tighter contest at the top with Sanders a more distant third. Since last week’s Politico/Morning Consult...
Biden is perceived by Democrats as being the most electable and the strongest leader. Warren leads on having the sharpest mental ability. Both Sanders and Biden beat Warren on honesty. Biden, Sanders, and Warren are all close on bringing needed change to Washington (which probably...
Before launching a marketing, public relations, or public affairs campaign, conducting an analysis of news media and social can provide valuable insights that help make the campaign more effective. We call this review a media audit. What is a Media Audit? A media audit is an...
n all three of today's polls, Biden continues to lead the Democratic field nationally. It appears that we can officially declare that Warren’s momentum––which was pretty hot a month ago––has halted. We have to see where it goes from here, but she clearly remains in...
hile this New York Times/Siena poll puts Warren first, what it really shows is a four-way battle in Iowa––where anything can happen. Fourth place for Biden in Iowa is not a very comfortable spot for the supposed frontrunner, and this is the second poll in...
Majorities say impeachment coverage is frustrating, disappointing, negative, skewed and confusing. 54% of Democrats say it’s frustrating as compared to 80% of Republicans. Apparently, impeachment coverage makes for boring television for a good chunk of the public (45%). But, wait, it also makes for interesting...
Which of the following is your personal preference? The House of Representatives should vote to impeach President Trump: 36% The House should continue investigating Trump, but not vote to impeach him: 22% Congress should drop its investigations into President Trump and administration: 37% RON'S COMMENT: This question...