Case Study: AAMCO

Our research program combines rigorous methodology with precise audience targeting to deliver actionable intelligence at multiple levels. We’ve developed and tracked complex KPIs that measure everything from brand awareness to market size, while building detailed customer profiles that inform strategic positioning. Our studies provide critical insights for pricing strategy, market opportunity assessment, and message optimization – delivering data that shapes both high-level strategy and day-to-day operations.

The impact of our research extends throughout AAMCO’s organization, thanks to our ability to translate complex findings into clear, actionable insights for diverse stakeholders. We regularly present findings to audiences ranging from corporate communications teams to franchise owners and dealers, ensuring that key insights reach decision-makers at every level. This comprehensive approach has helped AAMCO refine its customer engagement strategy while providing franchisees with practical tools for local market success.

Our research program for AAMCO demonstrates the value of maintaining consistent benchmarks while embracing methodological innovation. We’ve carefully preserved critical tracking metrics that provide valuable trend data on brand health, market position, and customer preferences over multiple years. At the same time, we’ve strategically expanded our research scope to explore emerging market opportunities, new service offerings, and evolving customer needs. This dual approach ensures AAMCO benefits from both long-term performance tracking and fresh insights that keep them ahead of market trends. Through careful research design, we’ve managed to maintain the integrity of our tracking data while incorporating new methodologies and metrics that reflect the changing automotive care landscape.