Case Study: Help Heal Veterans Our partnership with Help Heal Veterans demonstrates our expertise in delivering sophisticated brand research solutions tailored for nonprofit organizations. Through comprehensive stakeholder research and surveys of key audiences, we helped this veteran-serving organization develop a clear understanding of its brand...

Case Study: ManTech Since 2019, we have served as ManTech's trusted research partner, helping them develop and execute sophisticated stakeholder research programs that span both external Beltway audiences and internal organizational stakeholders. Our work has enabled ManTech to align their internal and external communications strategies,...

Case Study: AAMCO We serve as AAMCO's long-term research partner, conducting sophisticated consumer research that drives both strategic planning and tactical execution across their organization. Through carefully designed multi-phase studies, we help AAMCO understand and respond to evolving customer needs in the automotive care marketplace....

Case Study: Hyperion Research We help Hyperion Research survey hard-to-reach professionals and decision-makers working in cutting-edge IT fields such as quantum computing, AI, cybersecurity, and others. We are a preferred research partner for Hyperion Research, surveying hard-to-reach audiences across the world. Our surveys help their...

Case Study: Publicis Groupe We are a trusted research partner for public affairs work for Publicis Groupe in North America, helping conduct surveys, focus groups, and media analysis to help a variety of clients better understand how to communicate important political and policy issues to...

Case Study: IFC Certus Insights conducted a comprehensive stakeholder and influencer survey for the International Finance Corporation (IFC) to assess the familiarity, trust, and perceptions of the organization among key influencers across nine key countries worldwide. The survey helped refine IFC's communication strategies to enhance...

Case Study: UNHCR UNHCR needed to better understand the views of rank-and-file voters on the international refugee crisis, identifying their awareness, concern, and knowledge. Perceptions varied substantially compared to the informed audiences UNHCR regularly targeted and conversed with. Based on the data, UNHCR identified that...

Case Study: Qorvis We have conducted reputation and message development surveys for Qorvis for 8 years. We help Qorvis, a public affairs and public relations firm in DC, conduct surveys and focus groups to identify the reputational challenges among the general US population and Beltway...

Cases Study: Hydro Quebec We conducted critical ballot initiative tracking and message development in Maine. Hydro-Quebec needed to closely track attitudes and develop a data-based communications campaign to support a ballot initiative campaign in Maine critical to a major new infrastructure project. We have experience...

Case Study: Forbes Tate Partners We helped Forbes Tate Partners build their research practice into a cornerstone of their client relationships We conduct surveys, focus groups, and social listening to help Forbes Tate’s clients develop winning public affairs and public relations campaigns. We were with...

Case Study: Alzheimer’s Association Certus Insights conducted year-over-year brand tracking, message development, and audience profiling of the Beltway Elite audience for the Alzheimer’s Association DC office. The results of the survey were used to develop a targeted earned, owned, and paid media strategy that evolved...