Case Study: Help Heal Veterans

Our engagement began with thorough internal stakeholder interviews, setting us apart from traditional research providers who skip this crucial discovery phase. These in-depth conversations helped us understand Help Heal Veterans’ unique challenges, strategic hypotheses, and organizational needs. This foundational work ensured that our subsequent research would deliver actionable insights aligned with their specific objectives.

Working collaboratively with the Help Heal Veterans team, we developed custom brand measurement metrics and message testing approaches that precisely matched their organizational context. Rather than applying generic brand metrics, we crafted specialized measurements that reflected their unique position in the veteran service organization landscape. This tailored approach ensured that every insight generated would be directly relevant to their strategic needs.

The research yielded a comprehensive suite of actionable insights that helped Help Heal Veterans enhance their stakeholder communications across earned, owned, and paid media channels. Our findings identified specific opportunities to refine messaging for key audience segments, while providing both high-level strategic guidance and tactical recommendations for implementation. This detailed roadmap helped them make precise adjustments to their communications strategy, improving their ability to connect with and serve their stakeholder communities.

The project exemplifies our commitment to providing sophisticated research solutions that are accessible and actionable for organizations of all sizes. By combining rigorous methodology with a collaborative approach, we helped Help Heal Veterans translate complex brand research into clear strategic direction for their communications efforts