Certus Insights conducted a comprehensive stakeholder and influencer survey for the International Finance Corporation (IFC) to assess the familiarity, trust, and perceptions of the organization among key influencers across nine key countries worldwide.
The survey helped refine IFC’s communication strategies to enhance awareness and trust within these regions.
We know how to conduct market research for strategic communication insights within complex, multi-regional contexts.
Our meticulous approach to project design and implementation ensured a balanced representation of stakeholders and influencers from diverse sectors, allowing IFC to capture a comprehensive range of insights. Our team deployed meticulous data collection techniques, ensuring reliable and valid results. The survey revealed critical insights into the varying levels of familiarity and trust towards the IFC, and identified region-specific communication needs.
We know how to manage large-scale, multi-region research projects with precision and accuracy.
Based on data from the survey, we developed tailored communication strategies for each target region, including overall strategic goals, recommended messaging, and optimal media channels. Our recommendations stressed the need to align messaging with the pressing regional concerns.
We know how to translate complex data into actionable strategic insights.
By providing detailed, region-specific recommendations, we enabled IFC to craft targeted messages that resonate with local influencers and stakeholders. Our work facilitated a more informed and strategic approach to building awareness and trust. Impactful research not only informs but also transforms organizational strategies, ensuring that our clients can achieve their communication and outreach goals with precision and effectiveness.