Case Study: Qorvis

We have conducted reputation and message development surveys for Qorvis for 8 years.

We help Qorvis, a public affairs and public relations firm in DC, conduct surveys and focus groups to identify the reputational challenges among the general US population and Beltway elite audiences for foreign embassies working in the US. Using the data, we build data-based strategic and tactical communication recommendations.

We know how to reach elite audiences and rank-and-file voters to measure sensitive reputational issues.

About our Experience

Detailed Reputation Assessment

Our surveys have helped Qorvis clients track their reputation across multiple presidential administrations, helping identify reputational needs as the relationship continues to evolve.

Our assessment tracks reputation across several dimensions to help isolate reputation strengths and weaknesses. Clients’ reputation is also tracked across several audiences, including breakouts among demographic groups within those audiences.

Data-Driven Message Development

We help develop data-driven messaging recommendations for use in owned, earned, and paid media.

Our approach has helped Qorvis clients communicate on a variety of complex issues, from breaking news stories to persistent reputational challenges. The findings have helped their clients develop targeted messages optimized for each specific audiences, enabling targeted public affairs campaigns that increase awareness, move opinions, and generate real policy outcomes.

Deep Insights Presented in Understandable Language

We develop survey reporting that presents technical data findings in easy-to-understand language and impactful visualizations. Client stakeholders with little familiarity with survey research have been able to understand and apply the findings.

Our analysis emphasizes actionable recommendations that can be put to use immediately.

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