We are a trusted research partner for public affairs work for Publicis Groupe in North America, helping conduct surveys, focus groups, and media analysis to help a variety of clients better understand how to communicate important political and policy issues to decision-makers and the general public.
We know how to work with agencies to help meet the needs of their diverse clients through customized research programs.
We work closely with Publicis Groupe’s network of agencies to design and execute comprehensive research programs that illuminate complex political and policy landscapes. Our team specializes in crafting methodologically rigorous studies that capture nuanced stakeholder perspectives, from tracking shifting public sentiment on emerging issues to conducting in-depth interviews with policy influencers.
Through both quantitative and qualitative approaches, we deliver actionable insights that help agencies develop precisely targeted communication strategies for their clients’ most challenging public affairs objectives.
We understand the unique dynamics of agency-client relationships and work seamlessly with account teams to ensure research deliverables directly address client needs, meet tight deadlines, and provide clear, actionable recommendations that strengthen client relationships. Our expertise in translating complex data into strategic guidance helps account managers demonstrate clear value to their clients while advancing their public affairs goals.
Over our multi-year partnership with Publicis Groupe, we have consistently evolved our research approaches to meet emerging client needs and changing public affairs landscapes. Even with our longest-standing client relationships, we continuously innovate – introducing new methodologies, expanding our analytical capabilities, and developing fresh frameworks for understanding complex policy environments. Our commitment to methodological advancement ensures that clients benefit from both our deep institutional knowledge and cutting-edge research approaches that capture the nuances of today’s rapidly shifting public opinion and policy discourse.