ICYMI: Check out Dr. Ron Faucheux's conversation with Susan Eisenhower of the Eisenhower Institute at Gettysburg College discussing our nation’s increased polarization, the 2020 election, and the uncertain impact of the COVID-19 pandemic on voting in November....
Modern communication campaigns require customizing communication strategies for different target audiences. Elite audiences, professionals engaged in key decision making or with high awareness of industry developments are important target audiences for organizations to reach. Increasingly, the messages and tactics that prove effective with elite audiences...
Before launching a marketing, public relations, or public affairs campaign, conducting an analysis of news media and social can provide valuable insights that help make the campaign more effective. We call this review a media audit. What is a Media Audit? A media audit is an...
A new surveyof Americans finds that corporate social responsibility is important to the buying decisions of many consumers, but that there is skepticism about the sincerity of these efforts. Seventy percent of consumers want to know what the brands they support are doing to address social...
Abortion could be a major factor in 2020 election, but media conversation is largely event-driven- A recent Monmouth poll found that a third of adults nationwide say the issue of abortion is either “very important” or the “most important” issue in how they vote for...