About this time in every presidential nomination contest there is talk of a brokered convention. As if on cue, we’re hearing it again. The thought of such a convention races the hearts of political junkies everywhere. It conjures the image of power brokers deciding...
Electability is Joe Biden’s calling card. Without that perceived advantage, his viability as a presidential candidate crumbles...
Modern communication campaigns require customizing communication strategies for different target audiences. Elite audiences, professionals engaged in key decision making or with high awareness of industry developments are important target audiences for organizations to reach. Increasingly, the messages and tactics that prove effective with elite audiences...
Before launching a marketing, public relations, or public affairs campaign, conducting an analysis of news media and social can provide valuable insights that help make the campaign more effective. We call this review a media audit. What is a Media Audit? A media audit is an...
Certus Insights has compiled an in-depth report that reviews the major trends on public attitudes toward the impeachment inquiry, including the latest polling numbers, trends in attitudes since the inquiry announcement, an overview of partisan attitudes, and the impact of impeachment on the President’s approval...
A new CBS/YouGov poll of Democratic Primary voters in all early voting states (states voting through Super Tuesday) shows Warren leading with 31% support, Biden following with 25%, and Sanders at 17%....
A new surveyof Americans finds that corporate social responsibility is important to the buying decisions of many consumers, but that there is skepticism about the sincerity of these efforts. Seventy percent of consumers want to know what the brands they support are doing to address social...
(WASHINGTON, DC)-----Americans are split on whether Jeffrey Epstein committed suicide or was murdered, but they have clear ideas about how he committed suicide or why he was killed. Despite reports that Epstein took his own life, nearly as many U.S. adults think he was...
Last night’s debate presented two competing visions for the Democratic Party––one is a pragmatic center-left vision focused on beating Donald Trump. The other is a big-ideas progressive left vision focused on changing the country. Bernie Sanders and Elizabeth Warren championed the big-ideas vision, while most of the other candidates advocated, at least in part,...
Abortion could be a major factor in 2020 election, but media conversation is largely event-driven- A recent Monmouth poll found that a third of adults nationwide say the issue of abortion is either “very important” or the “most important” issue in how they vote for...