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Insights

ICYMI: Check out Ron Faucheux's thoughts on who will be Joe Biden's running mate for the 2020 Presidential election. Who will be Joe Biden’s running mate? Given Biden’s age, voters will be tempted to view his vice-president as a future president or a major contender...

If anything comes out of the coronavirus crisis, it is the glaring need to tackle big, neglected issues. All five priorities are essential to our future. While none are perfect or easy to accomplish, combined, they can fix broken government, create jobs, advance medicine, lessen...

Michael Bloomberg is not what Democrats want, but he may be what Democrats need. None of Bloomberg’s signature traits -- 77-years-old, former Republican, billionaire -- are on the presidential wish list of most Democrats. What they want is an appealing progressive in her or...

About this time in every presidential nomination contest there is talk of a brokered convention. As if on cue, we’re hearing it again. The thought of such a convention races the hearts of political junkies everywhere. It conjures the image of power brokers deciding...

Electability is Joe Biden’s calling card. Without that perceived advantage, his viability as a presidential candidate crumbles...

Modern communication campaigns require customizing communication strategies for different target audiences. Elite audiences, professionals engaged in key decision making or with high awareness of industry developments are important target audiences for organizations to reach. Increasingly, the messages and tactics that prove effective with elite audiences...

Before launching a marketing, public relations, or public affairs campaign, conducting an analysis of news media and social can provide valuable insights that help make the campaign more effective. We call this review a media audit. What is a Media Audit? A media audit is an...

Certus Insights has compiled an in-depth report that reviews the major trends on public attitudes toward the impeachment inquiry, including the latest polling numbers, trends in attitudes since the inquiry announcement, an overview of partisan attitudes, and the impact of impeachment on the President’s approval...