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Insights

Michael Bloomberg is not what Democrats want, but he may be what Democrats need. None of Bloomberg’s signature traits -- 77-years-old, former Republican, billionaire -- are on the presidential wish list of most Democrats. What they want is an appealing progressive in her or...

About this time in every presidential nomination contest there is talk of a brokered convention. As if on cue, we’re hearing it again. The thought of such a convention races the hearts of political junkies everywhere. It conjures the image of power brokers deciding...

Electability is Joe Biden’s calling card. Without that perceived advantage, his viability as a presidential candidate crumbles...

Modern communication campaigns require customizing communication strategies for different target audiences. Elite audiences, professionals engaged in key decision making or with high awareness of industry developments are important target audiences for organizations to reach. Increasingly, the messages and tactics that prove effective with elite audiences...

Before launching a marketing, public relations, or public affairs campaign, conducting an analysis of news media and social can provide valuable insights that help make the campaign more effective. We call this review a media audit. What is a Media Audit? A media audit is an...

Certus Insights has compiled an in-depth report that reviews the major trends on public attitudes toward the impeachment inquiry, including the latest polling numbers, trends in attitudes since the inquiry announcement, an overview of partisan attitudes, and the impact of impeachment on the President’s approval...

A new surveyof Americans finds that corporate social responsibility is important to the buying decisions of many consumers, but that there is skepticism about the sincerity of these efforts. Seventy percent of consumers want to know what the brands they support are doing to address social...

Last night’s debate presented two competing visions for the Democratic Party––one is a pragmatic center-left vision focused on beating Donald Trump. The other is a big-ideas progressive left vision focused on changing the country.  Bernie Sanders and Elizabeth Warren championed the big-ideas vision, while most of the other candidates advocated, at least in part,...